I just downloaded and skimmed through the “The Noob Guide to Online Marketing” from unbounce.com. This is an excellent guide to marketing your startup and makes for a fantastic compliment to all your other marketing books, guides, mentors, gurus, wise ones etc!
While the infographic Unbounce have made is great and really helps to to see a path to marketing glory it, of course, lacks interactivity. Here at Upstart we are really into this kind of stuff and thought let’s make this interactive!
Usually, for most of us, the quickest way to make something like this interactive and collaborative is to create a new Google Doc spreadsheet which is exactly what we have done. Here is a screen capture:
Another thing that we like to do at Upstart is learn from this process as much as we can and build this into our software, so that we can offer it to you, our users! Essentially we are here to help Startups and an interactive marketing checklist like this is a God send! As the weeks go past, your startup team can get notifications about which marketing efforts need to be carried out that week. This can include ongoing efforts like “write that damn blog post” to “ok it’s time to setup A / B testing” to “style that Twitter page!”.
The other benefit by making this interactive is that we can update this guide anytime as the playing field changes, which as we all know, changes quite frequently. I expect that we would allow any user to contribute ideas to this marketing checklist and maybe have a voting system to see which ones we will actually include. As new items are added to the check list we can probably let each user decide if they want to include that in their marketing efforts or not.
I have no doubt that we will find this exceedingly useful for us at Upstart and, no doubt, we hope that you will too when we launch this as a feature!